8 Ways Your Business Can (and Should) Stand for What You Believe In

We asked eight of the entrepreneurs featured on our 100 Powerful Women list: Customers and employees expect companies to be socially engaged. What’s your advice for other leaders as they figure out what that means for them? 

If these times have taught us anything, they have certainly shown us the importance of remaining connected to our community, patients, and teams. We have encouraged conversations about the pandemic and expressed our support for protestors — but we have a long history of this. My partners and I, most of whom are people of color, have been extremely active in fighting for social justice and equity in our industry. For us this conversation does not end. It must be ongoing until change happens. We address the issues, injustices, and struggles head-on. It’s a necessary dialog.

— Chanda Macias

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