Southern University launches hemp product line, becomes first HBCU to legally market marijuana

In partnership with Ilera Holistic Healthcare, the university launched ALAFIA last week, hoping to help destigmatize cannabis.

In partnership with Ilera Holistic Healthcare, a medical marijuana company in Pennsylvania, the university launched its hemp product line, ALAFIA, last week. The name means “inner peace” in the Yoruba language, according to the team behind the product.

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